Amaken S.A.R.L
Food and Beverage
Amaken is seeking an experienced Senior Marketing Manager to join a leading Food & Beverage company in Kuwait. The role will be responsible for developing and executing strategic marketing initiatives to strengthen the company’s brand positioning, increase market share, enhance customer engagement, and support the company’s continued growth and expansion.
Key Responsibilities
- Develop and implement a data-driven marketing strategy aligned with the company’s business objectives and growth plans.
- Translate marketing strategies into clear and actionable annual and monthly marketing plans.
- Lead and ensure the effective execution of all marketing activities and campaigns.
- Develop strategies to maintain and strengthen the brand’s market position and increase market share.
- Identify target markets, customer segments, market trends, and new marketing opportunities.
- Lead brand management and brand enhancement initiatives to ensure consistent brand positioning.
- Develop and manage digital and online marketing strategies, including social media and other digital channels.
- Oversee social media management, advertising, PR, communications, and promotional activities.
- Conduct and analyze market research, including customer surveys, questionnaires, focus groups, and competitor analysis.
- Monitor market trends and competitiveness and recommend appropriate strategies and actions.
- Establish and monitor marketing KPIs to evaluate campaign effectiveness and overall marketing performance.
- Analyze marketing performance, customer behavior, and market data to support data-driven decision-making.
- Identify and capitalize on new marketing opportunities to support business growth.
- Lead, develop, and manage the marketing team, ensuring professional, creative, efficient, and effective execution of marketing activities.
- Manage the company’s internal and external communications and ensure consistency across all channels.
- Oversee corporate social responsibility (CSR) initiatives and ensure alignment with the company’s values.
- Stay updated on emerging marketing trends, technologies, digital tools, and consumer behaviors and implement relevant opportunities.
- Collaborate closely with senior management and other departments to ensure marketing initiatives support overall business objectives.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field; equivalent professional qualifications may also be considered.
- Minimum 7 years of relevant marketing experience.
- Mandatory experience within the Food & Beverage or Retail industry.
- Proven experience in brand management, marketing strategy, digital marketing, social media, advertising, and PR.
- Strong experience in developing and executing strategic and operational marketing plans.
- Experience conducting market research and competitor analysis.
- Strong understanding of digital marketing tools, platforms, and emerging marketing trends.
- Proven experience managing and developing marketing teams.
- Experience in CSR and sustainability initiatives is highly preferred.
- Strong analytical skills with a data-driven approach to decision-making.
- Creative, innovative, and tech-savvy, with the ability to adopt and implement new marketing technologies and trends.
- Strong leadership, communication, organizational, and problem-solving skills.
- Excellent attention to detail and ability to work under pressure and meet deadlines.
- Fluent in English; Arabic is a strong plus.
- Must be currently based in Kuwait.
